This company is about bridging a gap and connecting the right people at the right time so our core focus was always about making that connection effortless. The website and brand needed to remain uncomplicated so that as many people as possible have access to, and an understanding of, Bridge and their promise of a better business future.

We mentioned “Bridge” in our very first brainstorming session but it took us a month before we realised we had stumbled up on the ideal name instinctively; we had just been too busy being clever to realise it. It’s times like these we all need to remember to KISS: Keep it Simple, Stupid.