For us, sunshine and PR make the perfect cocktail. That’s why we were more than happy when our client Boston announced they were expanding into Malta.
Launching a whole new office in a whole new country obviously raises some challenges in terms of being recognised. A localised public relations campaign was the answer, which we planned for them despite the challenges of distance and a multi-lingual marketplace.
The Boston Malta office is now thriving. That’s clearly not all down to us, but we certainly like to think we helped.