When he saw our creative, this client asked us what we were smoking. It was a compliment.

Axalta is the leading global producer of innovative, colourful and sustainable coatings and paints to 130,000 of the world’s automobile, building, and industrial organisations in 130 countries.

Every year, Axalta give us that most precious of gifts – an open creative brief to come up with the most original and eye catching concepts we can for their corporate calendar and promotional items.

The results, as you can see, are something quite new. With a little digital trickery against some stunning house photography, we gave Axalta a concept their customers will never tire of, 365 days of the year.